Overview
Moving to CommTech also has three key implications for your team:
- First, you will need new kinds of talent and skills, either by acquiring new people with expertise or training existing teams to be fluent with CommTech. Likely it will be a combination of both.
- Second, you must reevaluate your team’s processes, including how information is shared and how decisions are made. CommTech demands nimble, empowered teams acting with autonomy based on a prescribed system of understanding data, and acting upon it.
- This leads to the third area: team culture. In what ways can you foster a mindset of constant innovation and risk-taking? How can you shift from the conventional practice of letting experience guide decision-making and fully embrace data as a driving factor? What does it mean to operate in real-time, and how must accountabilities shift to allow for that? These are all aspects of culture that must be addressed.
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