CommTech is a new Communications discipline that uses digital tools, techniques and data to enable personalized engagement with stakeholders for content creation and delivery, management and analysis of events and feedback, data visualization and more. It moves the practice of organizational communications beyond shaping perception to influencing behavior.
Start nowCommTech is a new Communications discipline that uses digital tools, techniques and data to enable personalized engagement with stakeholders for content creation and delivery, management and analysis of events and feedback, data visualization and more. It moves the practice of organizational communications beyond shaping perception to influencing behavior.
In this Chapter you will learn what CommTech is.
In this chapter we’re going to look at a case study that shows what impressive results can be yielded when CommTech is applied at the Pathfinder level. It’s important to note that this campaign did not require hefty budgets. The overall campaign budget (agency costs & ad spend) were below $30,000 USD.
Learn the basics of content marketing right here. This introductory section covers the basics, like developing a content marketing strategy, the different types of content that you can create, how to find topic ideas, and more.
In this chapter, you will learn how to leverage data to understand and shape stakeholder journeys.
As mentioned in the case study in Chapter 2 and throughout the entire beginner’s guide so far, it is not enough to just define a journey, set up the campaign and then watch the results come in. Once the campaign goes live, A/B testing and systematic experimentation start. This is the work that separates outstanding campaigns from merely good ones.
You will learn how technology is needed to approach communications the CommTech-way.
In this chapter you will learn how to build and run Commtech Teams
Communication has always been fundamentally about two things: content and relationships.
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